How to Use Instagram Stories to Grow Your Business

Here’s the Deal:

You know have the perfect niche brand/service for your target market. You have been working countless days and nights to create not only a well-developed website but an Instagram account that fits your brand's aesthetic and voice.

Yet, something is still missing - building brand awareness and engagement on Instagram.

Fear not! You can take your business to the next level by leveraging Instagram Stories with these seven simple, creative tips:

1.) Behind the Scenes Footage

Show your followers a day in the life of your business. They will love the feeling of seeing exclusive footage of the day-to-day process. They will also get to see more of YOU; they want to see the human side of your business.

2.) Sneak Peaks

If you have an announcement to make or a brand-new product launch, you can provide your followers with teasers to get them hyped before the launch!



3.) Collaborations

Instagram Stories are a great and fun way for brands to collaborate with influencers. This method is called the 'Instagram Takeover' where a brand selects an influencer to take over their account and create content for 24 hours. This is a very popular form of influencer marketing. (2).gif

4.) Polls

Do you need immediate feedback on a product or idea? Use polls in your Instagram Stories to collect the data for feedback and market research. Kiss those old, boring surveys goodbye!

5.) Location and Hashtag Stickers

By using relevant hashtags, or putting yourself on the map (literally), you will increase your discovery and receive more engagement on your Instagram Stories. For Example, add a Tampa, FL sticker to your post, and your post will appear in a Tampa, FL community story along with other users who used that sticker. The same applies to the hashtag stickers.


6.) Live

Instagram Live is currently the most popular feature for driving engagement. It is best to prepare live content ahead of time and promote to your followers when you will be going live. There are endless, creative ways to use this tool from hosting giveaways, product events, Q&A's, and much more.

Pro Tip: When you go live, your feed is automatically bumped to the top in front of regular Instagram Stories on their conveyor belt!

7.) Links

Sadly, this feature is only available for business pages with 10,000 or more followers. If your business does not have access to this feature, repeat tips #1 through #6 until you get there because you will! If your business has access to this feature, you can add any outside links (including affiliate links) for the perfect Call-to-Action for your followers to swipe up i.e. "BOOK NOW" or "SHOP NOW."


Final Thoughts

The list goes on and on, but these top seven tips are the foundation for genuine relationship building with your followers. With over 400 Million people on Instagram Stories daily, there's no doubt this is a very lucrative market. So, I highly recommend leveraging Instagram Stories in your marketing strategy to maximize growth, plus you get to incorporate creativity and have fun in the process.